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Seçkin Anıl ÜnlüSocial Web Design by Joshua Porter
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If you build and release your social web site and nobody uses it, you have the cold start problem.
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Strong sites don’t succeed by attracting “markets”, satisfying entire groups of people with a certain feature set. Instead, they succeed on a smaller level, really focusing on individuals and their immediate social network.
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This is a clear case of focusing on too many things. If you can’t describe what your site does with a single, clear idea then you’re trying to do too much.
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Instead, the ease of adding social features is a barrier to focus. If you have every feature under the sun you’re probably not focused as well as you could be.
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Think of the most successful social sites out there. They usually focus on a single thing. YouTube (video), Netflix (movies), eBay (auctions), MySpace (friends), Flickr (photos), Del.icio.us (bookmarks) and most of the social features on those sites are aimed at making that one activity better.
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What makes Google so terrifying to their competitors is that they never stop getting better. They’re executing each and every day to make their software the best it can be.
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But with social software, you don’t have the opportunity to stop improving. Your community is always growing and changing and so your management has to as well.
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Common Pitfalls of Building Social Web Applications and How to Avoid Them
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The effect of the network is that nodes on the network (web sites) have attention momentum
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Strong social sites build value one user at a time
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02 Dec 07
Andrew DeVigal"...common pitfalls that lead to failure when building social web applications."
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Tom Hemingwaythree-part series on the common pitfalls of building social web applications
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The common pitfalls in designing social web applications and how to avoid them is remarkably similar to the care and feeding of the communities they support. Also see:
Part 2
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Part 3networks linkingthinking advice communities delicious_import
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12 Jul 07
we can also learn a lot from those that have failed. Here are some of the common pitfalls that lead to failure when building social web applications.
collaboration community design socialnetworking socialsoftware web2.0 article
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1) Underestimating The Cold Start Problem
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you have to build your own attention momentum over time
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Strong social sites build value one user at a time. If one user finds value, then they’re much more likely to tell others or invite their friends.
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2) Focusing on Too Many Things
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If you can’t describe what your site does with a single, clear idea then you’re trying to do too much
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the ease of adding social features is a barrier to focus
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Nail that one thing to the ground, and show people how you do that one thing better than anybody else.
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3) Lack of Sustained Execution
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4) Pointing the Finger when Missteps Happen
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15 Jun 07
Howard RheingoldCommon Pitfalls of Building Social Web Applications and How to Avoid Them
This is part I of a series on Common Pitfalls of Building Social Web Applications.-
1) Underestimating The Cold Start Problem
If you build and release your social web site and nobody uses it, you have the cold start problem. This problem affects most social sites, and directly results from designing for the network. The effect of the network is that nodes on the network (web sites) have attention momentum. We pay attention to certain nodes (sites) already, and so if you’re trying to add one to the network then you have to build your own attention momentum over time. This is not easy.
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2) Focusing on Too Many Things
I got this email in my inbox the other day from a well-meaning entrepreneur who was building a new social web site:
“(our site) aims to combine the best elements of Digg, Del.icio.us and StumbleUpon, as a mechanism of social discovery and personal expression – but with the unique element of real-time.”
I get so many of these it’s not funny. This is a clear case of focusing on too many things. If you can’t describe what your site does with a single, clear idea then you’re trying to do too much.
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3) Lack of Sustained Execution
What makes Google so terrifying to their competitors is that they never stop getting better. They’re executing each and every day to make their software the best it can be. For example, in September of last year they did the unthinkable: they completely killed off the interface paradigm of a solid, growing product: their Google Reader software. But they replaced it with an even better interface that was universally acclaimed.
It’s too easy to fall into the desktop software mindset of build, release, and wait for the next cycle. But with social software, you don’t have the opportunity to stop improving.
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4) Pointing the Finger when Missteps Happen
When you mess up on a social web app, as you undoubtedly will, you have to come completely clean or your users will smell your fear and hate you for it. Social sites are not typical software…they ebb and flow depending on the community and how it evolves over time. You, as the manager of a community, must act accordingly.
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Scott Lesliegood advice from a good blog that just got forwarded my way; focus on "social design" - interesting idea
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11 Jun 07
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10 Jun 07
Julian AusserhoferIn the last several years we’ve seen the rise and fall of many social web applications. While most of our attention gets paid to the hugely successful ones like YouTube and Facebook, we can also learn a lot from those that have failed. Here are some of
for:heinzwittenbrink community web2.0 social socialnetworking business via:derekpowazek
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Peter Shanks1) Underestimating The Cold Start Problem 2) Focusing on Too Many Things 3) Lack of Sustained Execution 4) Pointing the Finger when Missteps Happen - part I of a series
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Annika LidneCommon Pitfalls of Building Social Web Applications and How to Avoid Them
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