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Web 2.0 Expo: Why social media marketing fails | Social Business | ZDNet.com - The Diigo Meta page

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This link has been bookmarked by 2 people . It was first bookmarked on 01 Apr 2009, by Tac Anderson.

  • 07 Apr 09
    jvelthoen
    Justin Velthoen

    1. “Tire” When social media comes from the edges of the company; it’s very authentic. However one side may not know what the other side is doing.
    2. “Tower” Imagine corporate communications wants to centralize social media. Downside is it begins to loo

    marketing web2.0 social media

  • 01 Apr 09
    tacanderson
    Tac Anderson

    Today at Web 2.0 Expo, “Forrester reunion” panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room at Moscone West how they believe social media marketing is failing. Don’t fear, however, because they also discussed how they believe it can be fixed.

    social media web2.0 expo ncb

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