Web 2.0 Expo: Why social media marketing fails | Social Business | ZDNet.com - The Diigo Meta page

• 07 Apr 09
  

  Justin Velthoen

  1. “Tire” When social media comes from the edges of the company; it’s very authentic. However one side may not know what the other side is doing.
  2. “Tower” Imagine corporate communications wants to centralize social media. Downside is it begins to loo

  marketing web2.0 social media

• 01 Apr 09
  

  Tac Anderson

  Today at Web 2.0 Expo, “Forrester reunion” panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room at Moscone West how they believe social media marketing is failing. Don’t fear, however, because they also discussed how they believe it can be fixed.

  social media web2.0 expo ncb

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