This link has been bookmarked by 27 people . It was first bookmarked on 09 Sep 2007, by Emanuele Quintarelli.
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Business Blogging: The primary use of blogs is for individual consumers on the Web to participate in conversations with the rest of the Web. But many businesses have already realized that they can’t be left out of this conversation, which is often comprised of influencers in more audiences and industries that can be listed here. Do most businesses need a blog? If they have to ask, they probably aren’t ready to have one. The jury is also still out on a formal ROI of business blogging, if it ever comes in. But it’s clear that definable ROI is low on the list of concerns if even the short term benefits are mapped to the actual cost (which is usually very low).
While letting every employee blog is not yet on the radar of most businesses today, partially because of the risks seemingly high with examples such as the notorious Dell Hell, the reality is that it’s one of the least inexpensive, most trusted ways to communicate with customers, particularly loyal and engaged customers. In my opinion, most businesses should be actively exploring the use of blogs to communicate (two-way) with their customers, starting small, expecting little, and looking for opportunity. They will almost certainly be surprised at the results — both positive and negative — of being directly connected to their customers.
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Customer Communities: While it’s often a good idea for companies to create their own online customer communities, that don’t certainly won’t stop customers from doing it themselves if they choose. Particularly for products or services that consumers are passionate about — as in either love or hate — if there is no existing community, someone is sure to create one. Customer communities at their best allow users to come together to exchange ideas, review and recommend new products, accessories, upsells, and even support each other. More than one large company has discovered that external customer communities provide better support to their customers than dedicated tier-II and tier-III customer service representatives. While fostering company controlled customer communities is still in its infancy — and is hard to do with mediocre product or products that are hard to be passionate about — their long term future is bright for the same reason that many of these other recommendations are so powerful: the lure of direct and sustained customer interaction over the Web.
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01 Nov 07
Adam RoadesComprehensive breakdown of the various aspects of web 2.0 that are impacting the enterprise (company-wide IT systems). A good technical summary.
enterprise2.0 web2.0 collaboration enterprise ajax mashup business
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George Dearing"The bad news: Traditional businesses are mostly behind the power curve on embracing Web 2.0 both internally and externally." -- We're changing that ;)
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