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Does social media really correlate with the bottom line? Color me skeptical - The Diigo Meta page

blogs.zdnet.com/BTL - Cached

This link has been bookmarked by 2 people . It was first bookmarked on 22 Jul 2009, by Lawrence Liu.

  • 22 Jul 09
    bertrandduperrin
    Bertrand Duperrin

    A study has found that revenue, gross margins and profits correlate nicely with companies that are the most engaged with social media. Should you build a portfolio around these highly engaged social media friendly brands? Probably not.

    socialmedia margin finance bottomline revenue incomes

  • lawrenceliu
    Lawrence Liu

    Does social media really correlate with the bottom line? Color me skeptical