This link has been bookmarked by 84 people . It was first bookmarked on 17 Jul 2008, by Robert Sutor.
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andreea nastase"The third problem with online communities is how businesses go about measuring the success of their communities. Businesses say that their primary objectives are generating word-of-mouth marketing and increasing customer loyalty. Yet the metric that busi
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frederic simonetDossier Marketing : 1. Spending resources identifying and reaching out to potential community members instead of investing in software | 2. A single marketing pro in charge of their sites | 3. Better metrics might be rankings in Google or the number of in
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Pieter de VriesOne of the hot investments for businesses these days is online
communities that help customers feel connected to a brand. But most of
these efforts produce fancy Web sites that few people ever visit. The
problem: Businesses are focusing on the valuesocialnetworking collaboration Enterprise2.0 onlinecommunities
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08 Aug 08
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One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community. That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members. 6% of these businesses spent over $1 million on their community projects. “A disturbingly high number of these sites fail,” Moran tells us.
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One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an online community can provide to themselves, not the community. That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members. 6% of these businesses spent over $1 million on their community projects. “A disturbingly high number of these sites fail,†Moran tells us.
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31 Jul 08
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28 Jul 08
Scott MontyThe 3 culprits: the wrong things are measured; community managers aren't put in charge and the budget is spent on technology.
wsj onlinecommunities marketing community socnet measurement strategy
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26 Jul 08
Mike KossI think online communities for consumers of a product/service are a great idea - for the right product/service; it's got to be one that your customers are highly engaged, and need a high level of support and desire to give the company/community feedback.
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Sophware ed to create a vibrant and passionate community- and don’t want to pay a company to do it for
community business socialnetworking socialmedia marketing strategy failure WSJ imported from delicious
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25 Jul 08
senoranderpantsThirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – 6% of these businesses have spent over $1 million on their community projects.
stats community business socialnetworking onlinecommunities strategy
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24 Jul 08
Kami HuyseOne of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the value an on
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23 Jul 08
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Felipe Tofaniporque a maioria das redes sociais online fracassa
community business onlinecommunities socialnetworking marketing socialmedia strategy
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epharmaWhy Most Online Communities Fail One of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Business
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22 Jul 08
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Pamela Stockscorporate "communities" fail because they are trying to put the old game of message control in a new media suit.
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21 Jul 08
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That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities. Not surprisingly, these sites failed to gain traction with customers. Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects. “A disturbingly high number of these sites fail,” Moran tells us.
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Kurt3 reasons online communities fail that apply equally as well to non-profits as to for-profit businesses
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Gosia StergiosSurvey of over 100 online communities in business organizations
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20 Jul 08
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Businesses are focusing on the value an online community can provide to themselves, not the community.
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Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects.
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Moran suggests that businesses spend resources identifying and reaching out to potential community members instead of investing in software that makes predictions, or even social-networking technology.
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Moran also recommends that businesses put someone who has experience running an online community in charge of the project
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Businesses say that their primary objectives are generating word-of-mouth marketing and increasing customer loyalty. Yet the metric that businesses use most often to measure success is the number of visits to the site. Moran points out that there isn’t much of a connection between what businesses want and what they’re measuring
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Just as there is no single type of community, there is also no single metric for assessing the success of an online community, as the success measures must be tied to the objectives of the community.
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Martin Stabe"Businesses are focusing on the value an online community can provide to themselves, not the community. ... That’s according to Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses with online communities."
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19 Jul 08
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18 Jul 08
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Thirty-five percent of the online communities studied have less than 100 members; less than 25% have more than 1,000 members – despite the fact that close to 60% of these businesses have spent over $1 million on their community projects
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17 Jul 08
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Robert Sutor"Businesses launching online communities repeat a series of blunders. First, they have a tendency to get seduced by bells and whistles and blow their online-community budget on technology. Moran suggests that businesses spend resources identifying and reaching out to potential community members instead of investing in software that makes predictions, or even social-networking technology."
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16 Jul 08
John EckmanOne of the hot investments for businesses these days is online communities that help customers feel connected to a brand. But most of these efforts produce fancy Web sites that few people ever visit. The problem: Businesses are focusing on the val…
magnolia Bookmarks community online brand marketing adoption socialnetworking business socialmedia onlinecommunities strategy
Page Comments
I'd say Dwellgo consistently focuses on the right metrics.
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