Here's an example of a corporation fumbling a viral marketing opportunity. Instead of taking advantage of the positive publicity that a knockoff Scrabble app has generated on Facebook, the company is threatening to sue! What a perfect opportunity to tap into buzz created by somebody else! What a dumb move by Hasbo!
Other interesting facts cited in the story: "As with music or video, free exposure can be invaluable in building fans. In 2006, shortly after CBS made clips of TV shows available on YouTube, the network said that ratings increased. “The Late Show with David Letterman” drew 200,000 new viewers, a 5% increase, after CBS placed clips of the show on YouTube, while “The Late Late Show with Craig Ferguson” increased its viewership by 100,000, or 7%."
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Other interesting facts cited in the story:
"As with music or video, free exposure can be invaluable in building
fans. In 2006, shortly after CBS made clips of TV shows available on
YouTube, the network said that ratings increased. “The Late
Show with David Letterman” drew 200,000 new viewers, a 5% increase,
after CBS placed clips of the show on YouTube, while “The Late Late
Show with Craig Ferguson” increased its viewership by 100,000, or 7%."
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.