This link has been bookmarked by 9 people . It was first bookmarked on 27 Dec 2007, by Bill H.
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23 Feb 08
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27 Dec 07
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First, I’m not sure a “brand” can get social at all.
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Second, the notion of “brands” either “building” or “joining” social networks strikes me as inherently promotional in either case, and therefore compromised as a “social” effort.
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Third, I’m not sure social networks are “built” in any case. Seems to me they’re more organic than structural.
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Fourth, the thing companies need to do most is stop being all “strategic” about how their people communicate. Stop running all speech through official orifices.
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Bottom line: companies aren’t people. If you like talking about your work, and doing that helps your company, the “social network” mission is accomplished.
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21 Dec 07
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20 Dec 07
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18 Dec 07
Page Comments
However, it is possible that many of the underlying technologies can be shared and no doubt that will incur some level of confusion.
It's probably worth keeping in mind that people are social beings and we don't need tooling to be social or drive us to create social networks. However, tooling can help over come challenges of location/physical proximity; time, etc. in general the things that often inhibit a network from forming.
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