How to Write an Elevator Pitch - The Diigo Meta page

• 23 Oct 09
  

  Alexander Parrales Arango

  elevator pitch blogs colectivamentes MUCHO OJO

  • What's an elevator pitch?

      

    An elevator pitch is a brief e-mail summary of your business. Or a short story that you can tell in the course of a elevator ride

  • Typically, you ask someone whom the investor trusts to pass along your elevator pitch with a thumbs-up.

      

    And if you don't have an introduction, an amazing elevator pitch is critical to a successful cold e-mail.
  • Your elevator pitch is more important than a business plan or executive summary
  • [A useful subject line!]
  • [Reiterating the social proof of the introducer.]
  • [What's the high concept pitch? What does the product help the customer do? Who is the customer?]
  • [What's the metaphor?]
  • [Link to the product, screencast, or screenshots.]
  • [What's the big problem or opportunity?]
  • [Traction.]
  • [More traction and social proof.]
  • [Team's past successes.]
  • [Why are you interested in this investor?]
  • [Call to action and subtle scarcity.]
  • Notice the email uses good grammar, punctuation, and capitalization, as well as short paragraphs and sentences.
  • Your e-mail should be no longer than this example, which is already too long. Challenge yourself to keep the pitch under 100 words. And keep the product description brief -- this pitch describes the product in one paragraph with 29 words.

  14 more annotations...

• 08 Oct 09
  

  Ari Tikka

  good elevator email template

  marketing communication writing business entrepreneurship

• 06 Sep 09
  

  Cindy Carpenter

  elevatorpitch marketing

• 10 Apr 09
  

  Antonio Volpon

  An elevator pitch is a brief e-mail summary of your business. Or a short story that you can tell in the course of a elevator ride.
  
  You use the elevator pitch to get meetings with prospective investors. Typically, you ask someone whom the investor trusts

  entrepreneurship entrepreneur business marketing startup

• 06 Apr 09
  

  Jorge Barba

  entrepreneurship marketing startup writing communication startups harvard

• 05 Apr 09
  

  Siim Lepisk

  marketing entrepreneurship elevator communication

• 04 Apr 09
  

  Nico Zwaneveld

  blog mkb self-improvement

• 02 Apr 09
  

  Christoph Schmaltz

  elevator_pitch email example harvard investment investor vc

• 
• 01 Apr 09
  

  cariocafrank

  career

• 

  yiah12

  business entrepreneurship pitch marketing startup writing Communication elevator

• 

  raman srinivasan

  elevator pitch print

• 

  George Dearing

  Not overly impressed with Ning, but I like Andreesen's email pitch.

  marketing startup writing sales business elevator+pitches pitch entrepreneurship

• 

  Andy Brudtkuhl

  Your elevator pitch is more important than a business plan or executive summary. In fact, with a good introduction and elevator pitch, you don't really need a business plan or executive summary.

  getanewbrowser business

• 

  duplessissr

  career

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