Do You Really Know What Your Employees Think? - The Diigo Meta page

• 22 Jul 09
  

  Bertrand Duperrin

  Corporate leaders do not need to hire pollsters but they do need to be more cognizant of the impact of their messages. Most managers are very good at giving messages; following up with repeated iterations is more of a challenge, but a greater challenge is often gauging the effect of the message. We see this most evidently during organizational transformation efforts. There is a lot of energy and enthusiasm expended in getting the word out about the "big change" but relatively little follow up in terms of listening and evaluating impact. To address this, consider these suggestions when crafting your next communication plan.

  communication message corporatecommunication feedback fee

• 

  Lawrence Liu

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.