You Can't Build a Business Case for Social Software - The Diigo Meta page

• 31 May 09
  

  enterprise2open links

  Anthony Bradlwy of Gartner on being asked for social software metrics, how it's difficult and what are the reasons ...
  
  Good discussion gets triggered, ie. Sameer Patel notes that "E2.0 is a state the enterprise achieves." and Lawrence Liu of Telligent adds that the title of Anthony's post should rather be "“You Can’t Build a Business Case for Social Software, ...Unless Unless You Can Define & Justify the Applications.”
  
  Snip: "There is a good reason why it is so difficult to build a generic, universal business case for social software. You can’t do it. Social software is a set of mass collaboration principles and technologies that apply to the construction of a solution, not the solution itself. Social software business value can and does vary widely from one solution to the next. Trying to build a business case for social software is similar to building a business case for a toolbox. In establishing the justification for purchasing a toolbox, you can talk only in generalities. You can build things better, faster and maybe with fewer accidents. This is the same situation when trying to justify an investment in social software. You can’t get concrete unless you know what you are building."

  enterprise2.0 roi usage implementation

  • You can’t do it
• 30 May 09
  

  Richard Fahey

  socialsoftware e2.0 roi socialmedia gartner

• 27 May 09
  

  Bertrand Duperrin

  Now you can build metrics around social activity (registered participants, visits per month, posts per month, average time between visits, pages viewed, etc.) which is important and can be indicative of a thriving community. However, the activity may or may not be delivering business value. Business value is measured separately from activity.

  enterprise2.0 casestudies value businessvalue activity metrics

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