This link has been bookmarked by 16 people . It was first bookmarked on 25 Aug 2009, by Renee Callahan.
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If you believe in the future that everybody will be creating or organizing content, we disagree -- it's a matter of temperament, not technology.
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The explosion in Joiners from 35% to 51% of online Americans reflects the appeal of Facebook, as both press coverage and invitations from friends suck more of us into social networks.
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Social technology growth marches on in 2009, led by social network sites
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April H."Starting with the book "Groundswell" and continuing now for three years running, we've analyzed consumers' participation in social technologies around the world with a tool called the "Social Technographics Profile." The profile puts online people into overlapping groups based on their participation (at least once a month) in the behaviors shown in the ladder. We've kept the ladder categories consistent to allow us to make comparisons year-to-year, across ages and genders, and across geographies. This provides something that's often sorely lacking in analysis of online social phenomena: perspective."
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Maria Reyes-McDavisWe just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia
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Alejandro TortoliniTercer Perfil Tecnografico Social de Forrester Research. El informe es anual.
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Renee CallahanForrester's newest report on the adoption of social media finds that "in 2009, more than four out of five online Americans are active in either creating, participating in, or reading some form of social content at least once a month. " Interesting as a view of technology adoption and also for insight into the changing "jobs" of those embracing social media.
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