This link has been bookmarked by 15 people . It was first bookmarked on 23 Feb 2009, by Marcelo Negrini.
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18 May 09
Tac AndersonSome highlights from this research (start by looking at the right two columns):
* 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
* Only 5% are non-participants (Inactives).
* 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
* 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high. -
30 Apr 09
Rich OcchioneroNew research: B2B buyers have very high social participation
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New research: B2B buyers have very high social participation
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- 91% of these technology decision-makers were Spectators -- the highest
number I've ever seen in a Social Technographics Profile. This means you can
count on the fact that your buyers are reading blogs, watching user generated
video, and participating in other social media. Note that 69% of them said they
were using this technology for business purposes. - Only 5% are non-participants (Inactives).
- 55% of these decision-makers were in social networks (Joiners) -- despite as
mature businesspeople and not college students, you'd think they'd be
participating a lot less. - 43% are creating media (blogs, uploading videos or articles, etc.) and 58%
are Critics, reacting to content they see in social formats. Again the numbers
are very high compared to other groups we've surveyed, and again the level of
participation for business purposes is also very high. - Note that buyers use social technology but don't rate it highly in terms of
its influence on their buying decisions. This, despite the fact that count on
peers' opinions to make decisions. I think this reflects that people haven't
gotten used to this sort of information as a key input in buying decisions. This
will change, especially as better applications come on line. - Social applications should be integrated into other marketing. For example,
National Instruments
makes technical content from its customer community central in its marketing
activity -- this is a model other B2B sellers should follow. - Reach out to people by role -- people with the same job description form
natural communities. This is a technique IBM SOA marketer Sandy
Carter has described in her book "The
Language of Marketing 2.0"
Some highlights from this research (start by looking at the right two
columns): - 91% of these technology decision-makers were Spectators -- the highest
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24 Mar 09
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09 Mar 09
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08 Mar 09
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02 Mar 09
Christoph SchmaltzWhat does this mean for you? If you're a B2B marketer and you're not using social technologies in your marketing, it means you're late. We've seen a lot of excellent activity here from the likes of Dell and National Instruments (both won Forrester Groundswell awards) but a lot of the blogs, communities, and other social outreach from business to business companies is less than mature, to say the least. This is your chance to stand out. Take this report and show it to your boss to convince her that it's time to get started.
The report includes some good recommendations for B2B buyers, including the following:
* Note that buyers use social technology but don't rate it highly in terms of its influence on their buying decisions. This, despite the fact that count on peers' opinions to make decisions. I think this reflects that people haven't gotten used to this sort of information as a key input in buying decisions. This will change, especially as better applications come on line.
* Social applications should be integrated into other marketing. For example, National Instruments makes technical content from its customer community central in its marketing activity -- this is a model other B2B sellers should follow.
* Reach out to people by role -- people with the same job description form natural communities. This is a technique IBM SOA marketer Sandy Carter has described in her book "The Language of Marketing 2.0" -
27 Feb 09
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- 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
- Only 5% are non-participants (Inactives).
- 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
- 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.
Some highlights from this research (start by looking at the right two columns):
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buyers use social technology but don't rate it highly in terms of its influence on their buying decisions.
- 2 more annotations...
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Social applications should be integrated into other marketing
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Reach out to people by role
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26 Feb 09
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25 Feb 09
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Mark HinkleB2B buyers are using Social Media to make buying decisions. Huge numbers.
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24 Feb 09
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23 Feb 09
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