This link has been bookmarked by 47 people . It was first bookmarked on 09 Dec 2008, by someone privately.
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People don’t trust company blogs. What you should do about it.
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pirkkaaunolaWe examined these results further. Among people who regularly read blogs (at least once a month), 24% trust company blogs. Among people who blog themselves, 39% trust them. These are low numbers any way you slice it.
In fact, those who trust company blog -
12 Dec 08
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11 Dec 08
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In retrospect this result is not that surprising. People don’t trust companies in general. Why should they trust a company blog any more than a press release or an advertisement?
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I don’t think of it as a company blog
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10 Dec 08
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Michael SommermeyerIf you're promoting a corporate blogging strategy, you need to consider this survey from Forrester Research.
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Natasha GomerFindings from recent Forrester report suggest that that only 16% of online consumers who read corporate blogs trust them. They make subsequent recommendations with examples on how to generate more trust in company's blog.
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Anatol VettersStudie von Forrester über den Grad von Vertrauen, der Corporate Blogs geschenkt wird
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09 Dec 08
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