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Apple has staked its reputation on tight control of a few carefully designed, faultlessly executed products.
Now, as Apple expands its reach from computers into music, video, consumer electronics and phones, it's getting harder and harder for the company to make sure all of its products "just work," as its marketing slogan goes. Its growing army of customers is getting more difficult to satisfy, and they're finding a host of new problems, ranging from tapeless camcorder issues to buggy iPhones.
wired.com Apple reputation computers music video consumer electronics iPhone iPod iTunes
"Apple, it seems, now has to deal with the average Joe and the average Joe is considerably more cranky than some turtle-necked fanboys in their loft in SoHo," Biggs wrote.
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