All Annotations of My Answers to SEOmoz's 10 SEO Questions | SEOptimise[Preview]

saved byJason Bao on 2007-12-08

• 1) Quality/authority website - Positive, links from high quality websites are likely to pass more weight
  2) Nofollow tag - Negative, link will be ignored if this is used
  3) Relevant surrounding text - Positive if the text surrounding your text is relevant to your site.
  4) Age of link - Positive, a link's weight can get stronger over time
  5) High amount of links on that page - Negative, ideally a page would be more focused around the link to your site.
  6) High quality of links on the page - Positive, if the page only links out to quality external websites that's far better than them linking to anyone.
  7) Link from relevant website - Positive, the more relevant the site linking out is to your own site the better.
  8) Very high percentage of text links using same anchor text - Negative, if a common trend is found by the search engine's where the same anchor text is used for the majority of inbound links to that page it may appear more unnatural than if it was mixed up.
  9) Poor position on page - Perhaps not negative but not as positive as if the link was located in a prominent area, bad could be in footer area with good in top content section.
• 10) Paid link - Negative, if the search engine's find a link has clearly been paid for (maybe sitewide) it could possibly have a negative effect. Probably more likely to have no effect unless you've purchased large quantities of paid links.
  11) Non text link - Reduced value, a link is likely to pass less weight if contained within an image or flash, this could possibly go unnoticed if contained within JavaScript. Also if the format of a link is hidden (text or image) this is likely to have a negative effect if the search engines find out.
  12) Reciprocal link - Negative/no effect if it's obvious you've reciprocated a link back as part of an exchange, more likely to be negative if you've exchanged large quantities of links, especially with unrelated websites. Can be positive if within the right context, e.g. two individual blogs linking to stories from each other.