3 Hot Marketing Tips from Heat Map Analysis (images) - The Diigo Meta page

• 04 Aug 08
  

  Matt Ruby
• 05 May 08
  

  A. D.

  analysis heat-map eyetracking

  • Issue #1: People scan but do not read.
  • Solution #1: Use short sentences, bullet points and bold text.
  • Issue #2: Images get a lot of attention.
  • Solution #2: Use images effectively.
  • Issue #3: People rarely scroll. 
  • Solution #3: Put important content above the fold. 

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