FreshNetworks Blog » Blog Archive » So how do you measure ROI of online commun... - The Diigo Meta page

• 21 Dec 08
  

  Dave Briggs

  "The answer to this question is simple and complex. The simple answer is that you make sure you establish a set of criteria when you launch the community and then judge success against these. The complex answer come with some of the ways in which you may

  socialmedia community communities metrics marketing roi collabor8now

• 13 Aug 08
  

  Peter Efland

  measuring the ROI of online communities

  socialmedia freshnetworks roi onlinecommunity howto

• 08 Aug 08
  

  Yves de La Serre

  ROI community consulting measure

  • every online community has a different set of aims and so needs to be measured in different ways. However, a few basic principals exist that show the possible ways in which you can measure ROI.
  • Qualitative data
  • Quantitative data
  • ualitative data helps us to understand the quality and usefulness of the contributions to the online community. Quantitative data, on the other hand, shows us how people have interacted with the site.

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