The CBS Interactive division includes Sportsline.com, which scored a 154% gain as the prime spot for watching live streaming March Madness games.
Meanwhile Joost, which is backed by CBS, presented the games as a live streaming “experiment
Advertisers placed $545 million on TV for the 2008 NCAA Tournament, according to TNS
With 8.5 million consumers watching next-day tournament highlights and interacting with NCAA Basketball content on the web
We used Compete’s BehaviorMatch, which can be customized for any demographic or behavioral segment, to call out the top video sites for March Madness fans.
While Sportsline came out on top in terms of Composition, predictably, some unexpected sports video sites like Runners World and The Golf Channel also scored high.
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