This link has been bookmarked by 2 people . It was first bookmarked on 25 Jan 2007, by Will Thomas.
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08 Oct 07
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25 Jan 07
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BT no longer sees (at least at the time I was there) it as a telecom operator. It sees IBM as a key competitor, i.e. technology and consulting. And it will not earn much revenue from traditional calls and wires after 2009 when the 21CN becomes fully operational. So it is trying to get a foothold in different markets. Some will work and some won’t. So the question is which side does this falls into?
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A typical small business is going to be much more comfortable and secure trusting their private data to a company like BT over Google. The second is BT’s size and marketing muscle. If they get behind this properly with the appropriate positioning, even though the solution may have deficiencies, I think it will succeed.
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BT Workspace was announced last week. This was very definitely not mentioned by BT at the Microsoft session, as it has significant overlap the Microsoft OfficeLive products. BT Workspace is yet another small business collaboration platform, providing a web based solution that helps groups of people share information, manage projects, and improve customer relationships. It provides Intranet capability to host bulletin boards, discussions, documents and manage sales opportunities, and Extranet capabilities for project collaboration with customers and suppliers. As with comparable solutions elsewhere there is a free option, BT Workplace Lite, and subscription upgrades for more users, additional features and extra storage.
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. They are setting up the BT Marketplace, which aims to be an application exchange for SaaS based solutions targeted at SMEs, not unlike Salesforce.com’s AppExchange. There is a key difference to the SFdC option though, as there are no technical or platform implications. In theory, any SaaS solution could be eligible. Initially BT are interested in building up a broad portfolio of good solutions to attract a wide range of SMEs. Eventually, I’m sure they will have designs on partnering with the more successful solutions in some form of branded BT business solution.
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With the help of IDC, Microsoft were giving strong guidance to their ISVs that they should make plans to adopt this delivery model as a matter of urgency. James Hamilton of BT was there, presenting the case for BT as a partner, as well as explaining some of their plans in the SaaS arena.
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