"I suspect that [Google] is betting that in the long run this deal is going to sap Yahoo ... because Yahoo will have even less volume of searches to attract customers, raise bids and give it data with which to improve its ad selection technology."
"As it turned out, Google was very much the spoiler in the deal. But its most effective weapon was not threats or coercion, but its very effective, and unconventional, use of its own checkbook."
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