This link has been bookmarked by 7 people . It was first bookmarked on 28 Mar 2008, by Marcin Jagodziński.
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29 Mar 08
Martin Stabe“Our focus is not page views,” [Rafat] Ali said. “Our focus has been laserlike on the C-level executives in the industry. That’s why we get triple-digit CPMs. That’s nearly unheard of in the industry.”
paidcontent techcrunch publishing blogs blogging b2b deliciousimport
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28 Mar 08
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This debate is more than simply an argument over journalistic style; it rolls into how the two companies see their futures.
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There is money to be made, Mr. Ali argued, in conferences and advertising aimed squarely at top executives in these fields. And he dismissed criticism that the site has lagged in page views, saying advertising rates have been very high.
“Our focus is not page views,” Mr. Ali said. “Our focus has been laser-like on the C-level executives in the industry. That’s why we get triple-digit CPMs. That’s nearly unheard of in the industry.”
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