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Awareness Report on Best Practices in Adopting Web 2.0 in 2008
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Bertrand DuperrinEmployers are starting to allow social media participation more freely in their organizations: The number of organizations that allow social networking for business purposes has increased dramatically to 69 percent in 2008 up from 37 percent last year.
Employers are finding the benefits of using social media: 63 percent are using social media to build and promote their brand, 61 percent are using it to improve communication and collaboration, and 58 percent re using it to increase consumer engagement.
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