Shut Up and Drink the Kool-Aid!: The SWOBO interview; Tim Parr and Sky Yaeger - The Diigo Meta page

• 30 Nov 07
  

  racerveza

  blog branding cycling marketing swobo

  • We have no problem making things that may in fact be viewed as “un-cool”. We’re not in the “cool” business….we’re too busy trying to tell a story.
  • Because we represent an idea within bike culture, and not STUFF within bike culture.

Would you like to comment?

Join Diigo for a free account, or sign in if you are already a member.