Microsoft executive: Pirating software? Choose Microsoft! - The Diigo Meta page

• 09 Apr 08
  

  Djiezes Kraaijst

  Microsoft executive: Pirating software? Choose Microsoft!

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  • According to Raikes' numbers, 20 to 25 percent of all software that is used in the United States is pirated. To Microsoft, those people are all potential customers, and in many ways the company's antipiracy campaign is equivalent to a large marketing push. The FUD, eye-catching images, and cheesy slogans (e.g. Get Genuine) all fit into the scheme.
  • Microsoft business group president Jeff Raikes commented on the benefits of software counterfeiting. "If they're going to pirate somebody, we want it to be us rather than somebody else," he said. "We understand that in the long run the fundamental asset is the installed base of people who are using our products. What you hope to do over time is convert them to licensing the software."
  • Microsoft executive: Pirating software? Choose Microsoft!

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