This link has been bookmarked by 3 people . It was first bookmarked on 13 Jul 2009, by enterprise2open links.
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Rana Chakrabartie ev
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Hutch CarpenterOn the Internet they’ve been shown to deliver more accurate predictions about political elections and movie revenues than other techniques like polls and statistical forecasting methods. Pioneering efforts to use them within companies show that they’re also highly accurate when deployed behind the firewall (see, for example, the case I wrote with Karim Lakhani and Peter Coles about Google’s internal prediction market and this paper written by Google’s Bo Cowgill and his colleagues).
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enterprise2open linksAndy McAfee asks himself why prediction markets haven't taken off so far ...
I agree with him about the bewilderment and can only say that 1. there are quite some (technology) vendors postioned in this space and 2. you can achieve quite a lot with plain (open source) social software already.
Snip: "The evidence is mounting that corporate prediction markets work as advertised, delivering quick, accurate, and decisive predictions in areas of great interest. Furthermore, the evidence so far also suggests that they work better than current corporate forecasting techniques, at least in some circumstances. So are there any good reasons left for not using them, or at least experimenting with them? I ask seriously: why would any enlightened company not avail itself of this technology? Can you come up with any legitimate reasons not to jump in with prediction markets?"
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