Users will glue together two websites through the web interface to __PRODUCT__. Likely people who create the user-generated content that lives on the web will want to connect their work to related pieces of work. Either their photo depicts a place, their video shows the reality of a news story, or their blog post replies to another blog post. So much of what we create on the web is connected in really interesting ways, but these connections are either unknown or cost at least the time of a Google search to find.
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