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Digital Marketing: Is It Time to Forget Measurement? - The Diigo Meta page

adage.com/...article - Cached - Annotated View

Eubin Kim's personal annotations on this page

calvinklein76
  • "Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." As stakeholders in the biggest, most powerful consumer media today, how do we provide the world's leading brand advertisers the quality, scale and value of TV, the prior generation's No. 1 consumer mass media? By making the critical, powerful, yet fragmented content environment of the internet more consistent and more buyable.

This link has been bookmarked by 1 people . It was first bookmarked on 25 Mar 2009, by Eubin Kim.

  • 24 Feb 09
    • "Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." As stakeholders in the biggest, most powerful consumer media today, how do we provide the world's leading brand advertisers the quality, scale and value of TV, the prior generation's No. 1 consumer mass media? By making the critical, powerful, yet fragmented content environment of the internet more consistent and more buyable.