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Nick O'DohertyA new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.
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Kathy CannonThe survey studied the demographics and psychographics of both social networkers and non-users and found that "there are definite data-driven segments in the social-networking-site market, both for non-users and users," said Tom Anderson, founder and managing partner.
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Eubin KimA new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.
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social sites five days
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9% stay logged in all day and are "constantly checking out what's new."
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David LaPlanteDo you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise.
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Today 110 million Americans, or 60% of the online population, use social networks, and that number is fairly conservative, because instead of counting unique users or everyone who has an account, as many estimates do, the Anderson study counted only people who have used a social network at least once in the past month.
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52% of social networkers had friended or become a fan of at least one brand. When asked if seeing a brand on a social network makes them feel positive or negative about that brand, an almost-equal 17% said positive and 19% said negative. The other 64% were neutral or didn't care. When asked if they would like more communications from brands, 45% were neutral, while 20% said yes and 35% said no.
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