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Why Interactive Advertising Needs a Creative Revolution - The Diigo Meta page

adage.com/...article - Cached

This link has been bookmarked by 3 people . It was first bookmarked on 17 Jun 2009, by sonypicturesresearch.

  • 17 Jun 09
    calvinklein76
    Eubin Kim

    a "nudge," acting as a reminder, reinforcing existing brand perceptions and defending the status quo.

    Mr. Jones later argued that advertising was more often explained by the weak-force theory, which was appealing to admen on both sides of the Atlantic for a number of reasons, starting with modesty. Advertising cannot be ex

  • sonypicturesresearch
    sonypicturesresearch

    The industry's obsession with click-through rates results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell.

    Advertising Interactive Creative Revolution