This link has been bookmarked by 18 people . It was first bookmarked on 20 Apr 2009, by Andy Brudtkuhl.
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24 Apr 09
Ryan OuyoumjianLand Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show
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23 Apr 09
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22 Apr 09
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Thomas PleilLand Rover setzt darauf, einen Hashtag populär zu machen und wirbt damit u.a. auch auf Taxen. Außerdem bezahlt LR Blogger (paid posts)
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Heather AppleLand Rover is the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show.
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21 Apr 09
Mike O'ConnorBrilliant use of Twitter
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jplamondonAll told, the Land Rover effort was Twittered to more than 300,000 followers, Mr. Eliason said. Twittad used 15 different Tweeters with at least 5,000 followers, although the majority had between 2,000 and 4,000 followers.
Most won't get rich doing this -
20 Apr 09
Sean BiehleWhile brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in
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Andy BrudtkuhlThe appeal to marketers is obvious: It's a cheap way to reach people through their trusted contacts. And Twittad's technology is able to sort its users by geography, demographics and interests, which can both lead to more targeted appeals and, perhaps, prevent Twitter users from feeling under siege by advertisers, a major concern.
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Michael LitmanLand Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show.
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