P&G's McConnell Not Sure Marketers Belong on Social Networks - Advertising Age... - The Diigo Meta page

• 24 Nov 08
  

  Paul Scovell
• 20 Nov 08
  

  Adriana Lukas

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  Ilan Gordon

  Rich Millington says: You can't monetize Facebook any more than you can a conversation in the pub. Facebook isn't a place, it's a process.

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  Shunt 82

  Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise

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• 19 Nov 08
  

  the hilker

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  Oliver Gassner

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  airesearch
• 18 Nov 08
  

  Dan Landin

  Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise

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  Edge Communications, Inc.

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  Jia Liu

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  F Anderson

  Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., said social networks may never become a natural advertising medium -- in part because the content on social nets and what is in general characterized as user-gene

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  Social networks may never find the ad dollars they're hunting for because they don't really have a right to them, said Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., at a Nov. 15 forum on digital media.

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  Aki Spicer

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  e economy worsens, Mr. McConnell predicted. "'Spray and pray' is

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  godske

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  billyb

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  FruFru FourOne
• 17 Nov 08
  

  Marcelo Negrini

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  turbotoddi

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  Sean Mulholland

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  Gigi Johnson

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  Filiberto Selvas

  Mr. McConnell is delivering tough, but fair, words in this article. However I think the trick will be in the evoulation of the engagement form.. I do think that what a consumer chooses to write in public is fair game for engagement, as long as this is kept relevant and in good taste.. thoughts?

  Social Media Contrarian

  • "So the targeting is fantastic," Mr. McConnell said. "You can do really amazing  things. But I'm not so sure I want to be targeted like that. ... I don't think  everything every consumer says to someone else and writes down is somehow  monetizable by the media industry."

Page Comments

• 
  Filiberto Selvas on 2008-11-17
  it depends on relevancy and value of the engagement... if it is worthwile it will be welcomed

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