P&G's McConnell Not Sure Marketers Belong on Social Networks - Advertising Age... - The Diigo Meta page

• 24 Nov 08
  

  Paul Scovell
• 20 Nov 08
  

  Adriana Lukas

  advertising Marketing facebook socialmedia Strategy branding stupid delicious socialnetwork

• 19 Nov 08
  

  airesearch
• 18 Nov 08
  

  Jia Liu

  social media marketing

• 

  miSteRpiNk enTeRtaiNmeNtsYsteM

  e economy worsens, Mr. McConnell predicted. "'Spray and pray' is

  branding

• 

  FruFru FourOne
• 17 Nov 08
  

  Marcelo Negrini

  pg social media facebook

• 

  Sean Mulholland

  Ad Industry News Social Media

• 

  Filiberto Selvas

  Mr. McConnell is delivering tough, but fair, words in this article. However I think the trick will be in the evoulation of the engagement form.. I do think that what a consumer chooses to write in public is fair game for engagement, as long as this is kept relevant and in good taste.. thoughts?

  Social Media Contrarian

  • "So the targeting is fantastic," Mr. McConnell said. "You can do really amazing
    things. But I'm not so sure I want to be targeted like that. ... I don't think
    everything every consumer says to someone else and writes down is somehow
    monetizable by the media industry."

Page Comments

• 
  Filiberto Selvas on 2008-11-17
  it depends on relevancy and value of the engagement... if it is worthwile it will be welcomed

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