This link has been bookmarked by 2 people . It was first bookmarked on 10 Oct 2008, by Gonzalo Martin.
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12 Oct 08
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"This is the first time we're putting on full-length content from a partner on a consistent basis," said Mr. Hoffner. Other partners are likely to join shortly, he said. The content will be ad-supported by pre-roll, mid-roll and post-roll ads. CBS will sell the ads and YouTube will get a cut of the revenue, although YouTube declined to specify the terms of the revenue-sharing agreement. ... YouTube also launched a new player for the longer-form content, called Theater View, which plays video in a higher-quality 16:9 format so it looks less pixelated. "When you go to full screen you can actually kick back and watch it," said Shiva Rajaraman, senior product manager.
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"This is the first time we're putting on full-length content from a partner on a consistent basis," said Mr. Hoffner. Other partners are likely to join shortly, he said. The content will be ad-supported by pre-roll, mid-roll and post-roll ads. CBS will sell the ads and YouTube will get a cut of the revenue, although YouTube declined to specify the terms of the revenue-sharing agreement. ... YouTube also launched a new player for the longer-form content, called Theater View, which plays video in a higher-quality 16:9 format so it looks less pixelated. "When you go to full screen you can actually kick back and watch it," said Shiva Rajaraman, senior product manager.
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10 Oct 08
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CBS will sell the ads and YouTube will get a cut of the revenue,
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CBS's video distribution strategy, including this new one with YouTube, has been one of syndication -- doing deals with many sites but using technology that allows it to serve advertising to those sites. Under the strategy, about half of its web-streaming traffic comes through its distribution partners asopposed to its own site, CBS.com. CBS didn't partner with NBC and Fox on Hulu because it doesn't want to give up 30% of the revenue it would have generated, as per Hulu's required split; CBS instead has done some 80%-20% revenue-share deals with its partners.
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