What Accountants Can Teach You About Using Social Media - Advertising Age - Di... - The Diigo Meta page

• 20 May 08
  

  sterling doak

  accountants h&r block social media marketing twitter widgets myspace facebook youtube

• 

  Eubin Kim

  Advertising Social Networking Strategy

  • Brands shouldn't be looking at social media as just another place to stick traditional ads,
• 16 May 08
  

  Johannes Kleske

  Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.

  socialmedia campaign marketing agency article bestpractice benchmark twitterfeed

• 15 May 08
  

  airesearch

  HR Block Social Campaign

• 

  Dwight Lubrin
  • H&R Block used entertainment as its ticket into social-networking sites and YouTube; brands can also focus on creating things that are useful to the community.
  • "Everything comes back to creating something of utility," said Tom Arrix, VP sales-East, for Facebook. Other brands have wrapped their social-media efforts around causes, such as Chase's "+1" efforts on Facebook.
  • 3 more annotations...
  • • social-networking profiles work best when the sponsor page is a persona instead of a company
    • Use Twitter for more personal interactions with customers
      
      H&R Block took a different tone with Twitter, where consumers are looking for an often more serious interaction with the brand, Ms. Worley said. To wit: Eighty-five percent to 90% of the "tweets" were one-to-one. On the microblogging site, Ms. Worley personally monitors questions and comments about the company and replies to users with answers. "It's a great way to have a real, authentic, one-to-one conversation with people," she said. But, she warns, "responsiveness is very important."
    • Of those small ideas, certain things worked better than others. Polls on social-networking sites are "simple but popular," Ms.

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