This link has been bookmarked by 7 people . It was first bookmarked on 15 May 2008, by Dwight Lubrin.
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20 May 08
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Brands shouldn't be looking at social media as just another place to stick traditional ads,
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16 May 08
Johannes KleskeInteressante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.
socialmedia campaign marketing agency article bestpractice benchmark twitterfeed
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15 May 08
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H&R Block used entertainment as its ticket into social-networking sites and YouTube; brands can also focus on creating things that are useful to the community.
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"Everything comes back to creating something of utility," said Tom Arrix, VP sales-East, for Facebook. Other brands have wrapped their social-media efforts around causes, such as Chase's "+1" efforts on Facebook.
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social-networking profiles work best when the sponsor page is a persona instead of a company
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Use Twitter for more personal interactions with customers
H&R Block took a different tone with Twitter, where consumers are looking for an often more serious interaction with the brand, Ms. Worley said. To wit: Eighty-five percent to 90% of the "tweets" were one-to-one. On the microblogging site, Ms. Worley personally monitors questions and comments about the company and replies to users with answers. "It's a great way to have a real, authentic, one-to-one conversation with people," she said. But, she warns, "responsiveness is very important." -
Of those small ideas, certain things worked better than others. Polls on social-networking sites are "simple but popular," Ms.
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