Does Your Company Need a Chief Blogger? - Advertising Age - Digital - The Diigo Meta page

• 21 Apr 08
  

  Martin Koser

  sure

  corporateblogging communication culture

• 18 Apr 08
  

  Lauren Vargas

  SocialMedia

• 17 Apr 08
  

  Gael Montouchet

  Marriott is mentioned in the article
  Some statistics could be used in the ppt

• 15 Apr 08
  

  Eric Holter

  Should companies have a Chief Blogger?

  blogging

• 

  Eubin Kim

  Integrated Marketing Interactive Blogging

  • Bloggers and analysts agreed that brands that want to blog should identify a specific reason to do so, such as to humanize the company (like Microsoft), make the company more open (like Dell) or advance the fun-and-happy company image (like Southwest.)
• 14 Apr 08
  

  Marcus Goodyear

  More than 11% of Fortune 500 companies have corporate blogs, according to SocialText, and only a handful have a designated chief blogger. The number of corporate blogs has risen slowly and steadily since the end of 2005, when 4% had any kind of blog.

  blog socialmedia strategy web2.0

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