GM Roars Forward Into Digital Ad Channels - Advertising Age - Digital - The Diigo Meta page

• 21 Mar 08
  

  Scott McCormick
• 18 Mar 08
  

  Aki Spicer

  The country's third-largest advertiser is getting ready to shift fully half of its $3 billion budget into digital and one-to-one marketing within the next three years. And as GM goes, so goes the entire automotive industry -- the leading advertising categ

  DISINTERMEDIATION adagencydeathwatch shifthappens AUTOBOT

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  Tim V

  gm

  • But Mr. Taylor, who was previously exec VP-group client leader at sibling  Starcom USA, Chicago, has been tasked not just with leading the agency's efforts  on behalf of GM, but also with reintegrating Planworks into Starcom MediaVest  Group.
  • But a pattern is developing among automakers whereby TV and print are deployed  for launches in order to raise awareness, while more of the continuous branding  and sales activity shifts online -- as automakers and many of their dealers  accept that the purchase process increasingly begins, and sometimes even  effectively ends, on the internet.
    
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  airesearch
• 17 Mar 08
  

  Dave Hendrickson

  Golf biz

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