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'Good' Matters to Consumers - Advertising Age - CMO Strategy - The Diigo Meta page

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This link has been bookmarked by 1 people . It was first bookmarked on 10 Dec 2007, by racerveza.

10 Dec 07

racerveza
altruism branding marketing
- they're willing to pay an average of 6.1% more for a product they see as doing good.

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