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This link has been bookmarked by 3 people . It was first bookmarked on 29 Sep 2009, by Eubin Kim.

  • 29 Sep 09
    lionelane
    Bryan Adams

    lifestreaming steverubel posterous advertising-age marketing branding social-media

  • calvinklein76
    Eubin Kim

    First, today you need to be ubiquitous in all of the relevant spaces where those you hope to reach are spending time. Second, I learned to tailor my message to my different social networks by adopting multiple formats. Twitter, for example, is great for quick hits about the day's tech news, while my YouTube channel is becoming a home for longer-form screencasts. Finally, I learned that a hub-and-spoke approach is essential. This will ensure that you're taking full advantage of the two key ways consumers will find content -- pull (e.g. search) and push (e.g content that finds you increasingly through social networks).

    lifestream digital

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