'Digital Influencers' Get Info from Magazines, TV First - Advertising Age - News - The Diigo Meta page

• 19 Dec 08
  

  Colleen Williams

  1 news source AA digital television influencers trendspotting trends

• 18 Dec 08
  

  Marina Boykis

  news source AA digital television

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  Paul Gillin

  A new study study by advertising firm MS&L's influencer-marketing unit reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio. This is startling news. What's even more startling is that the Ad Age story says nothing more about this finding, instead concentrating the rest of the story on Web behavior.

  research mainstream_media influencers

• 17 Dec 08
  

  Eubin Kim

  Advertising Study Metrics

• 

  Jennifer Lane

  convergence

• 16 Dec 08
  

  Edge Communications, Inc.

  edge_team_members

• 

  F Anderson

  Like, Duh? Evidently "Those all-important "digital influencers" actually get their information from magazines, newspapers, TV and radio. That's according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L's influencer-

  marketing advertising research adage media influence influencers yawn

• 

  Sean Mulholland

  Ad Industry News Social Media

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