Online Retailers Tightening Belts - The Diigo Meta page

• 13 Nov 08
  

  Paul Gillin

  Quoting from this rather depressing story:

  research retail

  • In a Shop.org holiday survey, 30% of online retail marketers said they were trimming marketing budgets, while 16% said they were reducing promotional spending.
  • 45% of retailers said their budgets for free-shipping promotions were either significantly or somewhat higher compared to last year. 
    
  • Forrester projects sales this holiday season will grow at the slowest rate ever, 12% vs. 21% a year ago.
  • 45% of online consumers plan to buy less overall this holiday due to uncertainty about the economy, up from 20% in 2007.
  • A full 21% of consumers plan to shop primarily or entirely online this season, up from 19% last year. And 24% of total dollars spent this season are expected to be spent online, compared with 22% last year.

  3 more annotations...

• 12 Nov 08
  

  Faced With Nervous Consumers and Slower Traffic, Many Cutting Back on Marketing

  Bookmarks article etailing ecommerce budget internetmarketing internetadvertising es economy retail sales spend ad

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