This link has been bookmarked by 15 people . It was first bookmarked on 26 Mar 2007, by Tac Anderson.
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11 Nov 07
Adriana Lukasyeah, sounds familiar. only 3 years ago when I said that people thought I went too far and thought I was crazy. mind you, don't agree with his conclusion about the future
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20 May 07
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05 Apr 07
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Since spring 2005, according to Magna Global USA, DVR penetration has doubled to 20% from 10%, and Forrester Research predicts it will reach half of U.S. households within three years -- well beyond the threshold at which 40% of advertisers say they will dramatically reduce their TV buys. Meanwhile, after years of steady growth in spite of steadily declining audiences, the broadcast-upfront market last year was down 5%. Coca-Cola, never a big upfront player, pulled out altogether. So did Johnson & Johnson, which shifted $250 million online. According to TNS, General Motors slashed $600 million from its 2006 ad spend. Is somebody nervous? Half of the 109 national advertisers surveyed by Forrester in 2006 said their ad agencies and media agencies were "ill-equipped" to deal with changes in the TV environment.
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Since spring 2005, according to Magna Global USA, DVR penetration has doubled to 20% from 10%, and Forrester Research predicts it will reach half of U.S. households within three years -- well beyond the threshold at which 40% of advertisers say they will dramatically reduce their TV buys. Meanwhile, after years of steady growth in spite of steadily declining audiences, the broadcast-upfront market last year was down 5%. Coca-Cola, never a big upfront player, pulled out altogether. So did Johnson & Johnson, which shifted $250 million online. According to TNS, General Motors slashed $600 million from its 2006 ad spend. Is somebody nervous? Half of the 109 national advertisers surveyed by Forrester in 2006 said their ad agencies and media agencies were "ill-equipped" to deal with changes in the TV environment.
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04 Apr 07
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01 Apr 07
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Procter & Gamble has been talking about this for 13 years. When Chairman-CEO A.G. Lafley says, "We need to reinvent the way we market to consumers," he doesn't mean, "We need to find a place to amass 30 million people at a time so we can tell them not to squeeze the Charmin." As his chief marketing officer, Jim Stengel, told the 4A's Media Conference this month, "What we really need is a mind-set shift, a mind-set shift that will make us relevant to today's consumers, a mind-set shift from 'telling and selling' to building relationships."
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26 Mar 07
Will BoltonFive reasons to consider something barely imaginable: a post-apocalyptic media world substantially devoid of brand advertising as we have long known it.
advertising branding economics internet marketing media opinion
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r. Agencies make
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It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread.
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