This link has been bookmarked by 33 people . It was first bookmarked on 26 Mar 2007, by Tac Anderson.
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11 Nov 07
Adriana Lukasyeah, sounds familiar. only 3 years ago when I said that people thought I went too far and thought I was crazy. mind you, don't agree with his conclusion about the future
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20 May 07
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23 Apr 07
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12 Apr 07
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08 Apr 07
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06 Apr 07
Martin Ferro-ThomsenChaos 2.0: Means chaos to ad agencies and pleasure for renegade consumers who loves their content without ads!
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05 Apr 07
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Since spring 2005, according to Magna Global USA, DVR penetration has doubled to 20% from 10%, and Forrester Research predicts it will reach half of U.S. households within three years -- well beyond the threshold at which 40% of advertisers say they will dramatically reduce their TV buys. Meanwhile, after years of steady growth in spite of steadily declining audiences, the broadcast-upfront market last year was down 5%. Coca-Cola, never a big upfront player, pulled out altogether. So did Johnson & Johnson, which shifted $250 million online. According to TNS, General Motors slashed $600 million from its 2006 ad spend. Is somebody nervous? Half of the 109 national advertisers surveyed by Forrester in 2006 said their ad agencies and media agencies were "ill-equipped" to deal with changes in the TV environment.
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Since spring 2005, according to Magna Global USA, DVR penetration has doubled to 20% from 10%, and Forrester Research predicts it will reach half of U.S. households within three years -- well beyond the threshold at which 40% of advertisers say they will dramatically reduce their TV buys. Meanwhile, after years of steady growth in spite of steadily declining audiences, the broadcast-upfront market last year was down 5%. Coca-Cola, never a big upfront player, pulled out altogether. So did Johnson & Johnson, which shifted $250 million online. According to TNS, General Motors slashed $600 million from its 2006 ad spend. Is somebody nervous? Half of the 109 national advertisers surveyed by Forrester in 2006 said their ad agencies and media agencies were "ill-equipped" to deal with changes in the TV environment.
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04 Apr 07
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03 Apr 07
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01 Apr 07
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Procter & Gamble has been talking about this for 13 years. When Chairman-CEO A.G. Lafley says, "We need to reinvent the way we market to consumers," he doesn't mean, "We need to find a place to amass 30 million people at a time so we can tell them not to squeeze the Charmin." As his chief marketing officer, Jim Stengel, told the 4A's Media Conference this month, "What we really need is a mind-set shift, a mind-set shift that will make us relevant to today's consumers, a mind-set shift from 'telling and selling' to building relationships."
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31 Mar 07
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27 Mar 07
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26 Mar 07
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ken .Info heavy post on the continuing decline of the old media (inc mtv) "A collapsing old model. An unconstructed new model. Paralyzed marketers. Disenchanted consumers. It's all so... chaotic", TV<>distribution but audience-selling=>scarcity (not abundance)
6 * advertising attention business change economics information marketing media structure tv web youtube
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r. Agencies make
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lifesizedgreat article, painful for some, hilarious for others, the pain of disruption is felt sharply as world orders shift....as they will again mwah, hah, hah
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It's a world in which Canadian trees are left standing and broadcast towers aren't. It's a world in which consumer engagement occurs without consumer interruption, in which listening trumps dictating, in which the internet is a dollar store for movies and series, in which ad agencies are marginalized and Cannes is deserted in the third week of June. It is a world, to be specific, in which marketing -- and even branding -- are conducted without much reliance on the 30-second spot or glossy spread.
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