Here's a squandered opportunity: "33% of creators of consumer-generated media also provide e-mail feedback to companies or brands via their websites, and 13% participate in brand or company blogs." So why aren't more companies offering online tools for c
While P&G sites captured only 3.3% of ComScore's U.S. web audience in October, that's more than double its industry-leading 1.3% share of U.S. ad spending last year and nine times its share of online ad spending, according to TNS Media Intelligence. The m
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