E-COMMERCE AND DEVELOPMENT REPORT 2002 - The Diigo Meta page

• 01 May 08
  

  mimi .

  business to customer m-commerce

  • Data portability. Users can store profiles of prod-

     

    ucts, company addresses, information about

     

    restaurants and hotels, banking details, payment

     

    and credit card details, and security informa-

     

    tion, and access these when needed for pur-

     

    chases or for making contact, all from their

     

    mobile handsets
  • Most m-commerce is B2C where micro-pur-

     

    chases are involved. Larger transactions continue to be

     

    conducted using the usual e-commerce methods.
  • A number of unique

     

    advantages of m-commerce have been identified:

     

    • Immediacy. Consumers are constantly moving,

     

    working, commuting, travelling, socializing and

     

    shopping. M-commerce lets them buy goods

     

    and services as soon as the need arises.

     

    • Connectivity. Users sharing a common location or

     

    interest can be instantly connected via text mes-

     

    saging and mobile chat capabilities. Advertisers

     

    can use such access to promote products and

     

    make special offers with the expectation that

     

    subscribers will answer and listen to their mes-

     

    sages.

     

    • Localization. With the deployment of positioning

     

    technologies, such as the global positioning sys-

     

    tem (GPS), companies can know users’ where-

     

    abouts and will be able to offer goods and serv-

     

    ices specific to their location

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