The process of business negotiation can be quite long-winded. Ukrainians will start the dialogue with a long "warm-up" session about the journey, the family or proposed entertainment for the evening. Don't get impatient: any attempt to rush straight into business is considered rude. For Ukrainians the beginning of the meeting is a time for evaluating the individual with whom one is conducting business. Ukrainians expect friendships to extend to business. Strong family ties and friendships have been a survival mechanism in Ukraine for centuries, be it in farming, when several families were pooling resources, or in times of hardship and crisis. A network of good personal contacts is the most valued asset in getting something done.
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