Since you’re reading this blog, you’re at least somewhat familiar with social media (okay, probably you’re really familiar). But, sometimes a book can reveal a different perspective that cannot be found on blogs. The ebooks and white papers we’ve gathered here should be a great start.
What is Social Media?
Here’s a good overview of the definition of social media, why it’s important, and what some of the main iterations are (blogs, wikis, etc).
Social Media Liabilities in the Enterprise by Techrigy
This whitepaper highlights some of the liabilities that businesses have to consider when designing social media usage policies.
Social Networking, the “Third Place”, and the Evolution of Communications from New Media Consortium
This paper covers how social networking is changing the ways in which people communicate both online and off.
Sales 2.0 – Leveraging Web 2.0 to Sell from Genius.com
Using Web 2.0 technologies to help salespeople reduce the cost of sales, buyer risk and the amount of time necessary to close a deal.
Anti-Social Networking from Release 1.0
Here’s an alternate point of view on why social networking doesn’t work to get sales.
Distributed Influence: Quantifying the Impact of Social Media
This white paper outlines the thoughts and views of some key stakeholders who met in 2007 to discuss the issue of measuring online influence.
Using Social Networking for Business from American Express
Another white paper on using social networking for business purposes.
The Social Networking Arena: A Platform for Innovation from Polytechnic University
Here’s an in-depth analysis of the salient features of social networks and how social networking as a platform can be used for developing innovative technological applications and content.
Leveraging Social Networks to Motivate Individuals to Reduce their Ecological Footprints from Carnegie Mellon University
This paper explores how social networking sites can be used to support large-scale group action and change, specifically in relation to the environmental movement.
We Media: How audiences are shaping the future of news and information from The Media Center
This white paper explores the challenges that traditional media organizations face when exploring collaborative effort with their audiences through citizen journalism and peer-to-peer news.
Enterprise 2.0: How Companies Are Adopting the Newest Web 2.0 Technologies from Techrigy
This report explores the inroads that social media products and technologies are making in corporate environments.
Social Networking: Brave New World or Revolution from Hell? A look at the phenomenon of Social Networking and the implications for Businesses
How businesses need to engage in social media and social networking when communicating online without it becoming a liability is covered in this report.
Social Networking and The Employer’s Dilemma
A legal guide to reducing the risks of social networking from an employers perspective.
Social Media and Social Networking Starting Points from Chris Brogan
This ebook covers all of the starting points organizations should consider when the decide they want to get into social networks and social media.
12 Essential tips for Success in Social Media from BuzzLogic
Learn how to use social media as a powerful marketing tool by targeting influencers that are leading conversations on social media sites and getting them to pass your message to their audience.
