Marketing in 2007

From ANA musings- the blog from the President of the Association of National Advertisers - 10 ways that Marketing will change in 2007

1. Consumer in Control


2. New Agenda for Agencies


3. Hail to the Chief:
   


4. Unconventional Outreach


5. Media Buying Metamorphosis


6. Let the Fighting End


7. Organizational Overhaul


8. Research Renewal


9. Blow up the Back Room


10. Continuous Marketing Reinvention:

And a great post from Online Spin about #1 Consumers in Control