This is a cached version of http://www.conferenceboard.ca/documents.asp?rnext=2671. Diigo.com has no relation to the site.

x
Print Page

 
Valuing Culture: Measuring and Understanding Canada’s Creative Economy
Report by The Conference Board of Canada
July 2008, Source: The Conference Board of Canada, 72 pages

Prepared for the International Forum on the Creative Economy, this report highlights the substantial social, cultural, and economic contributions of Canada’s culture sector and assesses its economic footprint. Rapport en français

Document Highlights:

Valuing Culture: Measuring and Understanding Canada’s Creative Economy examines the culture sector as a cornerstone of the creative economy.

Arts and culture industries play a vital role in attracting people, business, and investment, and in distinguishing Canada as a dynamic and exciting place to live and work.

The Conference Board estimates that the economic footprint of Canada’s culture sector was $84.6 billion in 2007, or 7.4 per cent of Canada’s total real GDP, including direct, indirect, and induced contributions. Culture sector employment exceeded 1.1 million jobs in 2007.

Technology is revolutionizing business models in the creative economy, altering the way culture is created and consumed. Consumers are becoming “prosumers” who actively create and customize content.

The “long tail” business model of many niche markets is altering how arts and culture industries sell their products and services.

The culture sector bridges geographical distances and creates greatly expanded social networks.

Related Research
Download this document
Download document*
(you will be asked to sign-in)

There is no charge to register for our e-Library

About our research
All Conference Board research documents from 1998 are available exclusively on the e-Library.

* Our research documents are sold individually or through an annual subscription to one of our flexible e-Library services. If your organization has subscribed to an e-Library service, you will be able to download the series of documents included in the service at no charge.

The Conference Board of Canada has also produced a significant number of Public Policy research documents; this research has been funded by our members or other organizations and is available to all registrants at no charge